It's Time For CMOs To Pay More Attention To Employees

The CMO And CHRO Relationship Grows In Importance As Crises Continue To Emerge
July 27th, 2020
With Contributors:
Mark Brandau
Lexie Lawhon
and Rachel Birrell


Brands hold as much meaning for employees as for customers, especially in a crisis. CMOs play a key role in shaping and communicating the company culture, which helps acquire, inspire, and retain talent and, importantly, engage employees so they are true

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.