Business Case Report

Making The Case For A Multi-CMS Strategy

Despite Tech Consolidation, There Are Key Reasons Why A Multi-CMS Approach Is An Asset

January 18th, 2022
With contributors:
Keith Johnston , Kara Wilson , Madison Bakalar

Summary

While marketing and technology leaders look to rationalize their tech portfolios, there are strategic reasons why smart brands are turning to multiple content management systems (CMSes) to better service their customers and clients. Business teams adopt a multi-CMS approach for agility, speed, flexibility, and specific authoring capabilities that a flagship CMS might not provide. In this report, learn how global organizations have made the business case and optimized for a multi-CMS strategy that speeds time-to-market and improves differentiation.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.