Best Practice Report

Mastering The First Analyst Briefing Tour

Seven Things Industry Analysts Want To Hear From You

February 26th, 2008
Chris Silva
With contributors:
Eric Brown , Alan Webber , Barry Murphy , Emily Van Metre


Most emerging companies, as well as a lot of established ones, are in hot pursuit of analyst "ink and influence," so they schedule analyst briefings to tout all the fine stuff that they do. But few of these first-time briefings deliver content that's meaningful to analysts. Analyst briefing strategies demand careful planning and even more careful execution to best represent your company's capabilities to buyers and prospects tuned into the IT market research channel. Forrester has developed a briefing checklist to help analyst briefing newcomers understand what analysts want to learn about your company. We've also included six recommendations that will lead to more interactive analyst interactions.

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