Microblogging For Marketers

October 16th, 2007
With Contributors:
Charlene Li
Cynthia N. Pflaum
Sarah Glass
and Evadne Cokeh


Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, mar

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