Trends Report

Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

November 29th, 2011
SE
Sarah Rotman Epps
With contributors:
Sander Rose , Amelia Martland

Summary

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though Microsoft's OEM partners are embracing the platform, consumer interest has plummeted during the past nine months. Windows product strategists will have to overcome several disadvantages associated with being a fifth mover in the tablet market. Product strategists in any industry have to evaluate their potential to be "fast followers": Waiting too long to follow raises the bar your product must meet to compete.

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