Predictions Report

Predictions 2015: Social Media Grows Up

A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

November 10th, 2014
NE
Nate Elliott
AS
Allison Smith
KC
Kim Celestre
NH
Nick Hayes
GF
Gina Fleming
With contributors:

Summary

Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing to interact with brands through social channels in 2015. But while more marketing leaders than ever before will adopt social media in the next 12 months, most will invest in the wrong social efforts. In this report, we predict how the social landscape will change in 2015 — and detail how social-focused marketing leaders should partner with their peers on customer insights (CI) and eBusiness teams to deliver a few really important initiatives in the coming year.

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