Predictions Report

Predictions 2020: Agencies

The Cumulation Of Many Pressures Forces Agencies To Upgrade

October 29th, 2019
JO
Joanna O'Connell
BS
Bret Sanford-Chung
With contributors:
Alex Sobchuk , Nick Monroe , Rachel Birrell

Summary

CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and capability to amplify audiences, activate campaigns, and build experiences with results or find themselves falling further into irrelevance.

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