Predictions Report

Predictions 2020: B2B Commerce And Marketplaces

Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics

October 29th, 2019
With contributors:
Stephen Powers , Liz Herbert , Kate Leggett , George Lawrie , Mark Grannan , Jay McBain , Nigel Fenwick , Charlie Ruhl

Summary

The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and respond more quickly to market needs, and offer outsized returns to investors relative to their lumbering incumbent cohorts. This report offers five predictions for eBusiness and channel strategy professionals to consider for the upcoming year in B2B commerce.

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