Predictions Report

Predictions 2020: B2C Marketing

Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies

October 29th, 2019
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to engage with existing customers while navigating through murky economic periods by shifting marketing budgets and managing marketing costs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Caitlin Wall
and Christine Turley