Research Overview: Championing CX

Create A Marketing Environment For CX To Thrive
August 2nd, 2021
With Contributors:
Chahiti Asarpota
and Peggy Dostie


This report rounds up existing reports that explain the opportunity for aligning CX and brand and that demonstrate how CMOs should take a leadership role to ensure that the customer experience is rooted in the brand promise, values, and personality.

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