Essentials Report

Research Overview: Digital Product Management

A CIO’s Introduction To Developing Products In The Digital Age

July 29th, 2020
NF
Nigel Fenwick
RH
Randy Heffner
With contributors:
Jeff Lash , Allen Bonde , Alessia Stewart , Madison Bakalar

Summary

Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical products or even traditional enterprise software won’t work. Needs continuously evolve, especially in the digital age. Hire someone who has already managed digital products and understands digital market research. Your company may need to upgrade its technology architecture to support digital products and will likely rely on third-party agency and cloud providers as well. This research overview highlights the product management capabilities CIOs need to succeed and identifies useful research along the way.

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