Trends Report

SaaS Dictates Different Product Management Priorities

SaaS Imperatives Shape The Product Manager Role

November 3rd, 2008
TP
Tom Grant, Ph.D.
With contributors:
Peter Burris , Christina Lee

Summary

Being a product manager for a software-as-a-service (SaaS) product is not exactly the same job for an on-premise product. To a great degree, a product manager's responsibilities and deliverables depend on the degree of ambition the company has in leveraging the opportunities that SaaS presents. Shaping the product management role to fit the SaaS product may not be easy, but SaaS vendors need product managers to deliver the customer insights and innovative ideas that may spell the difference between the product's success and failure.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.