Social Media Playtime Is Over

Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications
March 16th, 2009
Thomas Cummings
Emily Bowen
and Josh Bernoff


The recession has put more pressure on interactive marketers to deliver measurable results. While many marketing budgets are being cinched, more than 50% of interactive marketers say they will increase their spending on social marketing. Why? These inexpe

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