Report

Technology Buyer Insight Study: How Executives Differentiate Among Their Suppliers

How You Sell Is As Important As What You Sell
June 15th, 2010
With Contributors:
Eric Brown
and Daniel Feldman

Summary

Executive decision-makers find that the technology vendors that best differentiate themselves from the pack are the ones that can match a relevant set of capabilities to their specific circumstances. For most technology vendors, the sales support responsi

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