The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp

Just Supporting Web And Mobile Chat Is A Missed Opportunity
July 23rd, 2020
With Contributors:
Erin Sellers
Hailey Colin
and Rachel Birrell


Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This report examines the ways that brands currently use asynchronou

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