Report

The Connected Agency

Marketers: Partner With An Agency That Listens Instead Of Shouts
February 8th, 2008
With Contributors:
Jaap Favier
Kim Le Quoc
Evadne Cokeh
and Alice Bresciani

Summary

Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. To turn the tide, marketers will move to the Connected Agency — one that shifts: from making messages to nurtur

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