Report

The Convergence Of Brand, Marketing, And Customer Experience

Create A Seamless Brand By Unifying Silos Under A Common Vision
February 10th, 2016
With Contributors:
Michael Gazala
Ryan Trafton
Gabriella Zoia
and Kara Hartig

Summary

Competitive pressures keep ratcheting up. To survive, companies need to become customer-obsessed and make sure that the promises that they make in the market and the experiences that they deliver reinforce each other. Companies need to make sure that bran

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