Trends Report

The Enterprise 2.0 User Profile: 2011

A Small, Technically Savvy Group Leverages Publicly Available Social Software To Enhance Their Efficiency And Productivity At Work

October 31st, 2011
With contributors:
Rob Koplowitz , Matthew Brown , Heather Martyn


Enterprise 2.0 is a hot topic as business executives and IT leaders seek ways to bring social technologies into their business. But hype aside, are we close to seeing a social revolution in business? Not so fast. According to our recent survey of 4,985 US information workers, we find that we're still at the very beginning of social software use in business. The employees currently using the technology are early adopters of technology — individuals with high incomes and positive attitudes about technology — who are mostly testing the waters at this point. Thus, content and collaboration professionals rolling out enterprise 2.0 strategies and technologies need to understand how social tools are currently being used before they map out their long-range plans. This report outlines who is using enterprise 2.0 technologies, how they're using them, and the policies businesses need to put into place to support them.

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