The Evolution Of The Consumer’s Metaverse Experience

July 12th, 2022

Martha Bennett VP, Principal Analyst

Andras Cser Vice President, Principal Analyst

J. P. Gownder Vice President, Principal Analyst

David Truog VP, Principal Analyst

Julie Ask

With contributors:

Fiona Swerdlow , Benjamin Nagle

Summary

There is no metaverse today. Nor will its emergence take us by surprise. Digital experiences will evolve gradually over time as technology creates new possibilities. And just because the technology is available, that doesn’t mean consumers will adopt, use, or even feel comfortable with metaverse or metaverse precursor experiences. In this report, Forrester lays out how the consumer experience will likely evolve, along with the factors that put the commercial success of the metaverse at risk. In addition, we show how the consumer experience will evolve within a shopping context. The scope is limited to Europe and North America.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.