The Forrester Retail Wave™: US Mobile Web, Q4 2017

The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
October 26th, 2017
With Contributors:
Gabriella Zoia
Sam Wolken
and Peter Harrison


The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion, retailers can no longer hope for the best with passive solut

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