Report

The Forrester Wave™: Brand Monitoring, Q3 2006

Nielsen BuzzMetrics And Cymfony Lead In Our Category Evaluation
September 13th, 2006
With Contributors:
Elana Anderson
and Jennifer Joseph

Summary

The power shift from media institutions to consumer communities means that marketers must track a diverse and growing range of influential voices. To find out how the emerging technology solutions that address this challenge stack up, Forrester evaluated

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