Report

The Growth Of Social Technology Adoption

October 20th, 2008
With Contributors:
Cynthia N. Pflaum
and Emily Bowen

Summary

Social technology adoption increased tremendously this year. Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007. What else changed? Ratings and reviews, "voting" for Web sites, and peer-generated

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