The Mobile Imperative In Retail And Consumer Goods

Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
March 23rd, 2011
With Contributors:
Mike Gilpin
and Sander Rose


Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their operational and transactional roles, becoming trusted advisors

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