Charter Report

The Power Of Storytelling For Experience Design

October 10th, 2017
With contributors:
David Truog , Gabriella Zoia , Shayna Neuburg

Summary

Although brands have been creating marketing based on their company’s stories for years, and customer experience (CX) pros often use narrative-based methods like journey mapping, companies are missing an opportunity to improve CX by taking a more structured approach to applying storytelling to experience design. This report introduces CX pros to techniques storytelling experts use to create compelling experiences in books and movies — and explains how to use these approaches to connect brand and experience across touchpoints to improve CX.

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