Data Snapshot

The Top Reason For Consumers Using Buy Now, Pay Later (BNPL) Is To Help Them Watch Their Budget

April 29th, 2022
With contributors:
David Hoffman , Lily Varon , Hailey Colin , Jen Barton

According to Forrester’s June 2021 Consumer Energy Index And Retail Pulse Survey, 25% of US online adults who have used “buy now, pay later” (BNPL) did so because they were watching their budget. In contrast, 18% used the service simply because they were curious about the payment option and wanted to try it out. This report provides a snapshot of Forrester’s data on the reasons why consumers who have used BNPL solutions chose to use the service.

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