The Winning Way To Plan Customer Research

Use Forrester’s Customer Research Canvas To Drive The Why, What, How, And Who Of Your Research Efforts
February 12th, 2019
With Contributors:
Amelia Nickels
and Shayna Neuburg


This report describes Forrester’s Customer Research Canvas — a one-page planning tool that helps CX pros execute research better and avoid common research planning mistakes by focusing on 12 essential questions in four key areas: why, what, how, and who.

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