Report

Use Rich Media To Drive More B2B Conversions

Video, Product Spins, And 3D Models Build Purchase Confidence And Boost Emotional Connections With Buyers
September 3rd, 2020
With Contributors:
Emma Huff
and Madison Bakalar

Summary

As business buyers demand more reliable digital experiences, B2B sellers must deliver more than blocks of text and PDFs on their commerce sites. Images and video are among the most engaging forms of online content; they can illustrate complex product feat

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.