Trends Report

Web 2.0 Social Computing Dresses Up For Business

September 14th, 2007
With contributors:
Shelby Semmes , Connie Moore

Summary

Social Computing has radically changed the way people interact with both information and one another on the Internet. For example, just consider the recent YouTube presidential candidates' debates. Now it's coming to an enterprise near you. What's the value? It's the ability to more efficiently generate, self-publish, and find information, plus share expertise in a way that's so much easier and cheaper than earlier knowledge management attempts. Before Web 2.0 takes its place at the business table, you must assess the risk and opportunities Web 2.0 represents — while recognizing that Web 2.0 is not going away, no matter what IT and the legal department wishes. As with any disruptive technology, assess the strategic value and implementation plans with an eye toward enterprise requirements including reliability, security, governance, compliance, and privacy. Also, examine your experiences from early instant messaging deployments, because the tools are similar and many parallel lessons may be learned.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.