Trends Report

Why The Digital Wallet Wars Matter

Smart, Convenient Commerce Experiences Will Win

August 2nd, 2012
Denee Carrington
With contributors:
Thomas Husson , Carlton Doty , Benjamin Ensor , Andia Vokshi


Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant retailers race to test the waters. The digital wallet marketplace is still nascent but will quickly gain momentum with early adopters. Players across the ecosystem are preparing to make their entrance into what will be a fierce competition for influence during the consumer commerce experience. This report discusses the US digital wallet marketplace, including consumer and merchant readiness, emerging digital wallet models, and the smart commerce experience, as the critical differentiator for consumer product strategy professionals to focus on.

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