Report

Will People Really Do That?

Marketers Must Get Ready For Hyperadoption Now
April 14th, 2015
With Contributors:
Carlton Doty
and Ryan Trafton

Summary

Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering in a new stage in consumers' behavior that we are calling

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