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In the face of both competition and economic uncertainty, companies are grappling with what they must do — if anything — to create a metaverse strategy. This webinar helps companies start to build a strategy to address internal demands and external push to adopt this “next big thing.”
Key takeaways:
Target audience level: beginner and intermediate
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Metaverse FOMO is premature: A Forrester survey of online consumers in eight countries reveals that most barely know what it is.
There is no metaverse today. Nor will its emergence take us by surprise. Digital experiences will evolve gradually over time as technology creates new possibilities.
Despite the hype, the metaverse isn’t here yet. Use this era of metaverse precursors to discover future opportunities.
This report helps digital business professionals navigate internal demand to invest time, budget, and staff in the as-yet-embryonic but much-discussed metaverse.
In recent years, mainstream financial institutions like BNY Mellon, DBS Bank, and Fidelity have entered the digital asset space to serve retail and institutional clients, driving demand for secure asset custody. However, this is still a nascent industry, and financial institutions must carefully navigate many technical and procedural challenges.Key takeaways:Understand the key tech supporting digital asset custody.Learn the core capabilities of representative digital asset custody providers.Learn early good practices for integrating digital asset custody solutions.Target audience level: intermediate
In 2024, organizations are dealing with the dual challenge of keeping up with generative AI (genAI) advances and navigating financial pressures. While digital experiences are changing and becoming more humanlike due to significant improvements in genAI and human/machine interaction, financial pressures lead organizations to often act in haste and put the quality of experiences at risk. Join us to hear a panel discussion on the most critical trends affecting digital customer experience (CX) and design this year.Key takeaways:Gain an understanding of the four trends affecting digital CX and design in 2024.Hear Forrester analysts’ take on how to navigate these trends and what actions to take.Target audience level: all levels
Today’s organizations are creating more content than ever before, requiring strong management and experience delivery across digital channels. The introduction of new technology capabilities in AI, data, and cloud-based infrastructure are also impacting these technology categories. The result is that web content management software — CMS, DAM, and PIM — is now poised to grow faster than the overall software market. Join us for an in-depth look at the data behind this research, as well as our forecasts through 2028.Key takeaways: Hear our guidance on overall trends impacting the web content management software market.Understand Forrester’s forecast for the total addressable market of web content management software (including individual category-level growth forecasts).Understand the revenue drivers, cost drivers, and geographical growth areas for the technology categories.Target audience level: intermediate
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
The growth in digital payments and the market pressures on merchants to be adaptive means that payment capabilities and the tools, teams, and partners that power them have been thrust into the spotlight and under the microscope. Yet this mature — but still dynamic — market is full of highly commoditized feature sets and virtually identical marketing and product messaging.In the Forrester Wave evaluation of merchant payment providers, we evaluated the 12 most significant providers in the marketplace.Key takeaways:See how each provider measures up.Learn what reference customers love about their providers and what they don’t.Understand the key factors to selecting the right payments provider for your business.Target audience level: all levels
Emily Pfeiffer, Forrester principal analyst, presents the state of the commerce search and product discovery market, including the results of the recent Forrester Wave of this market. With the help of Sucharita Kodali, VP and principal analyst, Emily takes your questions — live!Key takeaways: Learn the state of the newly-converged commerce search market.Know who the major players are and how they’re leveraging their recent acquisitions.Target audience level: all levels
