This report reveals the latest business buying preferences and behaviors from more than 18,000 global buyers.
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In this webinar, learn about new and emerging buying patterns found in Forrester’s Buyer’s Journey Survey, 2023. Understanding these behaviors is essential for B2B sales and marketing leaders in order to distinguish themselves from the competition.
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This report reveals the latest business buying preferences and behaviors from more than 18,000 global buyers.
This report reveals the latest business buying preferences and behaviors from more than 8,000 business buyers in Canada and the United States.
This report reveals the latest business buying preferences and behaviors from more than 5,000 business buyers in France, Spain, and the UK.
This report reveals the latest business buying preferences and behaviors from more than 4,000 business buyers in Australia, China, and India.
This report reveals the latest business buying preferences and behaviors from more than 1,000 global CEOs.
This report reveals the latest business buying preferences and behaviors from more than 200 global CFOs.
This report reveals the latest business buying preferences and behaviors from more than 70 global chief customer officers and chief experience officers.
This report reveals the latest business buying preferences and behaviors from more than 3,500 global C-suite executives.
The B2C commerce solutions market has turned inside out in the past couple of years. Instead of a buyers' market, it's not all about retention as businesses plan to hunker down, rather than replatform. Learn how to be your own retention advocate for the long haul with your current vendor.Key takeaways: Understand the state of the B2C commerce solutions market.See how other B2C businesses are thinking about their commerce vendors today.Learn how to become your own retention advocate in this market, in which businesses are avoiding replatforming.Target audience level: all levels
This webinar was originally scheduled for May 22nd, 2024.Today’s organizations are creating more content than ever before, requiring strong management and experience delivery across digital channels. The introduction of new technology capabilities in AI, data, and cloud-based infrastructure are also impacting these technology categories. The result is that web content management software — CMS, DAM, and PIM — is now poised to grow faster than the overall software market. Join us for an in-depth look at the data behind this research, as well as our forecasts through 2028.Key takeaways: Hear our guidance on overall trends impacting the web content management software market.Understand Forrester’s forecast for the total addressable market of web content management software (including individual category-level growth forecasts).Understand the revenue drivers, cost drivers, and geographical growth areas for the technology categories.Target audience level: intermediate
Forrester predicts that the next decade of payments innovation belongs to B2B. Business clients are increasing demand for better payments experiences and operations. Fintechs are emerging fast to satisfy the increasing needs and disrupting the market. These companies are playing a game of competition, collaboration, and, sometimes, acquisition in the B2B payments and cross-border payments space.Key takeaways:Learn the top trends shaping B2B payments and cross-border payments marketUnderstand the key technology innovations in this space, such as advanced AI and digital currenciesKnow the leading B2B payments and cross-border payments fintechs and technology companies in the marketTarget audience level: intermediate
In 2024, organizations are dealing with the dual challenge of keeping up with generative AI (genAI) advances and navigating financial pressures. While digital experiences are changing and becoming more humanlike due to significant improvements in genAI and human/machine interaction, financial pressures lead organizations to often act in haste and put the quality of experiences at risk. Join us to hear a panel discussion on the most critical trends affecting digital customer experience (CX) and design this year.Key takeaways:Gain an understanding of the four trends affecting digital CX and design in 2024.Hear Forrester analysts’ take on how to navigate these trends and what actions to take.Target audience level: all levels
B2B events play a dominant role in B2B marketing activity, with events spend consistently among the largest budget line items in Forrester surveys. Moreover, with 49% of CMOs believing that events are now more important than they were pre-pandemic, this trend will continue. However, the environment in which teams plan and execute their events has transformed. This webinar shares findings from Forrester’s Q1 2024 State Of B2B Events Survey and highlights areas for leaders to think about as they build a future fit event strategy.Key takeaways: Explore key findings from Forrester’s Q1 2024 State Of B2B Events Survey.Understand what the new omnichannel event mix looks like.Learn how leaders are thinking about the future of their events and their top focus areas.Target audience level: all levels
Customer success (CS) is a vital business capability that can develop out of several existing functions, including support, sales, or marketing. As a company grows, CS sprawl can increase, making it difficult to consolidate resources under dedicated leadership with the technology and processes designed to achieve agreed-upon outcomes. Maturing CS requires moving away from its dependence on human labor toward digital-led ways to engage and guide customers toward the outcomes they want and the value they deserve.In this webinar, Forrester vice president and principal analyst Laura Ramos shows customer engagement leaders how to use Forrester’s Total Economic Impact™ (TEI) methodology to build a business case for combining distributed, nondedicated resources into a formally chartered CS function with the processes, responsibility, and technology to support any enterprise-scale business. We explore the TEI of three key digital-led investments — a customer-centered digital experience, integration of learning content or technology, and a community-based advocacy program — and what returns you can expect from each.Key takeaways: Learn why now is the time to scale CS using digital-first approaches.Understand four popular, practical ways to extend CS impact by digitalizing postsale experiences.Connect the Total Economic Impact™ (TEI) methodology to smart CS investment.Explore how to build your business case around increasing CS ROI.Target audience level: beginner and intermediate