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Description
In the age of the customer, companies need unified web experiences. But marketing and eBusiness teams often operate independently, leading them to buy and operate different web content management (WCM) and eCommerce solutions supporting marketing content and customer transactions. This results in a fragmented customer experience that leaves revenue on the table and often costs more from an operational standpoint.
But the need to deeply personalize both content- and commerce-based experiences is resulting in a change to the supporting technologies. Companies are assessing whether they need an eCommerce platform, a WCM platform, or both. This webinar covers what is driving the convergence of eCommerce and WCM solutions, and it provides a framework for organizations to use when considering the pros and cons of using these historically independent platforms together.
Agenda:
- A Description Of Where The Overlap Lies Between eCommerce And WCM Systems
- A Framework For Integrating The Two Technologies, And What Approach Works Best Where
- How Vendors Are Tackling eCommerce And Content Scenarios
Key takeaway:
- Learn how to prepare for the best possible eCommerce/content scenario.
Vendors mentioned: Adobe, EPiServer, IBM, Mediachase, Oracle, and SAP.
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