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Description
The Webinar presents an overview of five ways for retailers to invest in improving online sales and offline web-influenced sales by understanding consumer behaviors and market trends. The analysts provide examples and references from Forrester's research, with time allowed at the end for you to ask questions.
Agenda:
- Worldwide online retail sales. We provide a regional view of online retail sales and some key parameters that track the future of online retail growth.
- The global online retail opportunity. Online retail is here to stay, but how do you invest in this growth worldwide? How do you rate a country's online retail potential, especially in emerging markets?
- Online web-influenced sales. Learn how cross-channel influence is changing the consumer purchase journey.
- Online cross-border retail sales. Europe is one of the largest markets for cross-border retail in the world. Learn why and what the challenges are for retailers and consumers.
- Mobile commerce sales. Mobile and Tablet commerce sales continue to cannibalize desktop and laptop sales; learn why and how might this change in the future.
Key takeaways:
- Understand five key areas that retailers need to invest in to develop their online sales and understanding of cross-channel consumer buying behaviors.
- Learn how ForecastView, and its data and insights, can help retailers better invest and benchmark their performance in online retail.
- Hear about the range of research and custom projects that ForecastView provides and gain a complete set of references that you can consult.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
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