Michael O'Grady

Principal Forecast Analyst

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Forecast Report
November 10th, 2021
6 min read

This report reviews key factors that drove 2020 e-commerce growth in the US, as well as US retailers’ focus in 2021 and beyond on optimizing store influence, increasing retailer profitability, and optimizing sales across online and offline channels.

Research Coverage