Michael O'Grady

Principal Forecast Analyst

Michael is a principal forecast analyst within the B2C Marketing, Customer Experience, Digital Business & Strategy, and Future of Work teams. His focus is on tech forecasting across regions and countries, the forecasting of emerging technologies like generative AI, and understanding how technological and business evolution impacts the global workforce. His forecasts cover tech (US, European, and global), generative AI’s impact on US jobs, the agency AI-powered workforce, AI software, and the green market revolution.

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The Network Effect Of AI For CX And Marketing

Outside your subscription

Trend Report

The Network Effect Of AI For CX And Marketing

June 23rd, 2025

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20 min read

The network effect of AI is a strategy to create an AI-enabled human network of talent and technology to create powerful CX and marketing experiences.

Jay Pattisall

Michael O'Grady

Outside your subscription

Forecast Report

US Economic Trends And Outlook, Q2 2025

April 24th, 2025

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8 min read

In Q1 2025, evolving trade tariffs and policy uncertainty subdued economic growth indicators. In Q2, business leaders need to prepare for a slower US economy.

Michael O'Grady

Jitender Miglani

European Tech Market Forecast, 2024 To 2029

Outside your subscription

Forecast Report

European Tech Market Forecast, 2024 To 2029

March 26th, 2025

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14 min read

European technology spending in 2025 will grow 5%, up from 4.4% growth in 2024, to reach €1.4 trillion.

Michael O'Grady

Global Tech Market Forecast, 2024 To 2029

Outside your subscription

Forecast Report

Global Tech Market Forecast, 2024 To 2029

February 11th, 2025

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20 min read

Global tech spending will grow to $4.9 trillion in 2025, driven by cybersecurity, cloud, and genAI; we forecast tech spending growth by category, industry, and country.

Michael O'Grady

Outside your subscription

Forecast Report

US Tech Market Forecast, 2024 To 2029

February 11th, 2025

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15 min read

US tech spend, including CIO staff spending, reaches $2.6 trillion in 2025, with robust 5.6% growth driven by cybersecurity, cloud, and genAI.

Michael O'Grady

The Potential Impact Of A New US Administration And Policy On Tech Spend

Outside your subscription

Forecast Report

The Potential Impact Of A New US Administration And Policy On Tech Spend

January 24th, 2025

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9 min read

Although uncertainty surrounds the policies of the new administration, various factors will likely drive US economic growth.

Michael O'Grady

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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Michael O'Grady

Principal Forecast Analyst

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