Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.
This report reviews key factors that drove 2020 e-commerce growth in the US, as well as US retailers’ focus in 2021 and beyond on optimizing store influence, increasing retailer profitability, and optimizing sales across online and offline channels.
This new report tracks 65+ major tech companies’ sales and margins, highlighting growth trends relative to overall tech spending at a category level.
Over the next decade, software, tech services, and the availability of tech workers with advanced digital skills will drive tech market growth.
This report presents our US online retail forecast for 2020 to 2024.
This online retail forecast details online and offline growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.
Forrester expects US mobile commerce to grow at an annualized rate of 14.4% over the next five years to 2024. COVID-19 has had a profound impact on the retail and travel environment in 2020, as many consumers remained at home during this period, and mobil
