Michael O'Grady,

Michael O'Grady

Principal Forecast Analyst

Michael is a principal forecast analyst within the B2C Marketing, Customer Experience, Digital Business & Strategy, and Future of Work teams. His focus is on tech forecasting across regions and countries, the forecasting of emerging technologies like generative AI, and understanding how technological and business evolution impacts the global workforce. His forecasts cover tech (US, European, and global), generative AI’s impact on US jobs, the agency AI-powered workforce, AI software, and the green market revolution.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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January 28th, 2026 4:00 PM - 5:00 PM Webinar

The Future Of Jobs And AI

There’s a common impression — among leaders, in the media, and among employees – that AI is already causing widespread unemployment. But the evidence doesn’t support this contention today, and we believe that AI will have a real but modest impact on jobs through 2030. Attend our webinar to get the deeper story — and to avoid making costly mistakes by trying to shed too many jobs in the hope that AI will replace them.Key takeaways: Learn evidence-based rules for understanding AI and jobs. Learn how many jobs will be lost to AI.Understand which job categories will see the most pressure.Target audience level: all levels
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