Michael O'Grady

Principal Forecast Analyst

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Report
November 10th, 20216 min read

This report reviews key factors that drove 2020 e-commerce growth in the US, as well as US retailers’ focus in 2021 and beyond on optimizing store influence, increasing retailer profitability, and optimizing sales across online and offline channels.

Report
April 8th, 20215 min read

Forrester expects US mobile commerce to grow at an annualized rate of 14.4% over the next five years to 2024. COVID-19 has had a profound impact on the retail and travel environment in 2020, as many consumers remained at home during this period, and mobil

, Sanjeev Kumar
, Viraj D'Costa

Research Coverage