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Description
Forrester has recently launched its first European mobile commerce forecast. In this webinar we examine some of the drivers and inhibitors that will fuel mCommerce growth, and we consider the state of mobile commerce in Europe by 2017. We share insight into mobile consumer behaviour across Europe, look at how brands are enabling mCommerce and how mCommerce will grow, and consider what European eBusiness executives need to do now to embrace this future.
Agenda:
- Profiling The European Mobile Consumer
- How European Retailers Are Beginning To Enable mCommerce
- mCommerce In 2017
- What It Means For You Now
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