Showrooming Drives Online Sales In Western Europe

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Description

Retailers are increasingly reconfiguring their physical stores to support the multichannel shopper. Three quarters of EU-7 online sales are impacted by offline research. Reverse showrooming, where shoppers buy at physical store following online research, is even more commonplace. The reports associated with this webinar analyze the size of the online market and the factors that contribute to online and offline influence and its implications for multichannel retailers.

Agenda:

Analyze the size and retail share and online share of the largest markets in Europe.
How important are show-rooming, reverse show-rooming, and multichannel research for the consumer?
Look at the size of the online luxury retail market in Europe as well as the drivers that influence the luxury buyer and how this influence is changing.

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Forecast Report

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