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This webinar is available for purchase ($300).
Retailers are increasingly reconfiguring their physical stores to support the multichannel shopper. Three quarters of EU-7 online sales are impacted by offline research. Reverse showrooming, where shoppers buy at physical store following online research, is even more commonplace. The reports associated with this webinar analyze the size of the online market and the factors that contribute to online and offline influence and its implications for multichannel retailers.
Agenda:
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