Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments will continue to grow rather than diminish throughout the refinement period. This year's top 10 tech trends demonstrate why: A shift is underway, from cyclical, invention-led spending on point solutions to investments targeting customer-driven, end-to-end value. Enterprise architects should attend this Webinar to understand the trends that are enabling continuous customer value innovation from end to end — across journeys, channels, and the enterprise.
Agenda:
- The Age Of The Customer Changes How Firms Invest In Technology
- Forrester's Top Technology Trends To Watch: 2016 To 2018
- Recommendations — Help End-To-End Customer Experiences Scale
Key takeaways:
- Customer-obsessed firms need end-to-end solutions to create new customer value.
- Investments are shifting from point solutions to end-to-end solutions in three phases.
- Help your firm scale as it invests.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.