The Top 10 eCommerce Predictions For 2016

2016 presents B2C and B2B professionals with a now-or-never choice: Either outpace the pack by responding effectively to six important trends — or fall permanently behind in the customer obsession race. This Webinar outlines Forrester’s six key eCommerce predictions for 2016 and what you should do about them, from responding to Amazon's surging growth to incorporating self-service in B2B. It also debunks five widespread claims about what 2016 will bring that it actually won't.

Agenda:

• B2C eCommerce Predictions: Keep one eye on Amazon; keep the other eye on mobile.
• B2B eCommerce Predictions: Operationalize a spectrum of buying models, from self-serve to full-serve.
• Mythbusting: Five things that won't happen in 2016.

Key takeaway:

• 2016 will be the year that some companies in B2C and B2B eCommerce advance well beyond their peers, while others fall irretrievably behind. B2C eCommerce firms should look for unique merchandise, think mobile-first, and keep a keen eye on the role digital assistants will play in the lives of their customers. B2B eBusiness professionals must study the specific behaviors of their buyers to make the shift towards self-service selling models.