Use The Forrester Wave™ To Select The Right Enterprise Marketing Technologies

In the age of the customer, successful B2C marketers must leverage enterprise marketing technologies to orchestrate contextually relevant customer experiences.

In this webinar, we will introduce The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016, and The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016, which evaluate B2C marketing automation solutions and marketing cloud portfolios, respectively.

In addition to details on how industry-leading vendors fared against our evaluation criteria, we will provide a look at how their users are leveraging their solutions to deliver contextually relevant customer experiences.

Key takeaways:

• Leading EMSS and CCCM solutions combine systems of insight and systems of engagement to enable B2C marketers to assemble their own unique enterprise marketing technology ecosystems.
• No single vendor’s EMSS portfolio addresses 100% of B2C marketing needs, so our study helps B2C marketers compare and choose the solutions best suited to their needs.
• On their own, traditional marketing campaigns are ineffective, so today’s B2C marketers must leverage CCCM solutions that align highly personalized outbound communications with customer-driven inbound interactions throughout the customer lifecycle.

Vendors mentioned: Adobe, Emarsys, Experian Marketing Services, IBM, Marketo, Oracle, Pegasystems, Pitney, Bowes, RedPoint Global, Salesforce, SAP, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications.