Melissa is a researcher serving B2C marketing professionals and CMOs. She collaborates with analysts to help marketers make strategic decisions pertaining to brand strategy, digital marketing, and consumer behavior. Her interests include the digital advertising ecosystem, data deprecation, marketing analytics, and corporate values.
Forrester’s 2024 Digital GTM Review for brand categories highlights best practices and identifies key findings for digital leaders at consumer electronics brands.
This report highlights where US retail mobile apps excel and what they should do to improve mobile app experiences for their customers.
SEO leaders can use this report to understand the value they can expect from an SEO solution and explore potential partners.
This report explains retail media’s current dynamics, its potential, and how retailers can unlock growth in their media networks.
Data from Forrester’s Consumer Technology Topic Insights Survey, 2024, provides insights on consumer behavior in gaming in the US.
This case study details the pivots Nationwide made to develop a modern marketing mix model and position marketing as a driver of business growth.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.