Melissa Bongarzone

Call us matchmakers but we want to consciously couple marketing and S&R to avoid painful missteps when marketing and S&R operate in isolation.

In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]

Learn highlights about Apple's Mail Privacy Protection ahead of the holiday season to expertly craft your email marketing strategy.

In July, Google delayed the death of third-party cookies … again. This delay gave marketers a false sense of security, despite other browsers blocking third-party cookies, Apple letting users opt out of IDFAs, and privacy bills mandating the use of cookie consent banners. Often, marketers focus on data deprecation’s impacts on paid social and programmatic […]

Given Amazon’s dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]

Forrester predicts that in 2022, one in 10 experienced security pros will exit the industry. This brain drain is the result of a few dynamics colliding: poor financial and advancement incentives; general stress and burnout impacting security teams; and cybersecurity’s dirty little secret, workplace toxicity! And cybersecurity isn’t immune to the hidden epidemic impacting women’s ability […]

Our team of security and risk analysts spent the past few months brainstorming and curating tactical and strategic advice designed to improve your security programs for 2020 and beyond . . . and then along came the COVID-19 global pandemic. In the midst of this, firms are undergoing a shuffle of priorities to accommodate a […]