Srividya Sridharan
VP, Group Research Director
About Srividya
As VP and group research director, Srividya (Sri) leads Forrester’s research group that serves data, AI, and analytics leaders focused on data strategy, AI strategy, agentic architecture, AI-ready data, data and AI governance, and emerging AI techniques. She also leads the research group that serves B2B go-to-market (GTM) leaders in marketing, sales, product, and customer success teams, including CMOs, as well as leaders in demand and account-based marketing (ABM), portfolio marketing, revenue operations, content operations and strategy, customer retention, growth marketing, and advocacy marketing.