Forrester On-Demand APAC Webinar
Is marketing really being strategic if it hasn’t aligned the marketing plan to long-term and short-term corporate goals? In this session, we will show marketing leaders and their teams how to use a structured approach to create a multi-year strategy and annual marketing plan that align to corporate goals. Empowered with the strategy and plan, marketing can showcase how it supports efficient and effective execution and measurement to drive achievement of near-term business objectives and scale for long-term growth.
Key takeaways from this webinar:
- Learn how to formulate an actionable multi-year marketing strategy
- Understand how to use the marketing strategy to build actionable, achievable plans that are aligned to business goals
- Prove marketing’s contribution by communicating metrics aligned to corporate strategy and business goals
Duration: 50 mins