A Complimentary Live Webinar
Marketing and sales alignment is crucial to driving revenue success in any B2B organisation, from agreeing on key performance indicators (KPIs) to creating a governance team that continues to optimise alignment. This webinar looks at five of the foundational elements that marketing and sales teams should understand and agree on to boost revenue engine performance.
Join Forrester Principal Analyst Daryl Wright as he discusses alignment-related challenges and unpacks key Forrester marketing models and best practices that can reliably guide your marketing and sales teams to greater alignment and improved business outcomes.
This webinar will help you understand how you can bring your sales and revenue development teams together on the following areas:
- Target audience, opportunity management, and the importance of understanding the B2B buyer’s journey
- Audience messaging and lead/opportunity qualification criteria based on the market readiness of your solution
- How the B2B revenue process is evolving to focus on buying groups and opportunities