Capturing The ROI Of CX

Build a persuasive CX business case with this complimentary step-by-step guide and ROI calculator.

Customer experience professionals in Asia Pacific often struggle to show how their efforts and investment deliver positive business results, particularly when trying to secure funding and executive buy-in for their CX initiatives.

Fortunately, telling a persuasive financial story is highly achievable as good CX contributes to the top and bottom line. The key is to effectively prioritise, quantify, and measure your company’s efforts.

Download our complimentary guide to learn how to build a compelling business case and demonstrate financial results of CX. You’ll also receive an Excel-based calculator that helps you generate a ROI model using your own company data.

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Use the included ROI calculator to:

Record your ROI model’s assumptions.
Calculate benefits and costs.
Assess risk-to-benefit and risk-to-cost.
Determine both low- and high-case financial results.

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PDF and XLS are a zipped file. Please contact apacmarketing@forrester.com for assistance.

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Hear from our CX expert

Not convinced? Our CX expert Maxie Schmidt is here to give you a quick demo! Learn how a solid CX business case leads to meaningful and measurable business results.

Get the full story in our complimentary step-by-step guide↑