Demystifying Marketing Planning

A Complimentary Forrester APAC Webinar

It’s planning season — and preparing for a new fiscal year has perhaps never been so challenging. Watch this on-demand webinar as we share approaches and actionable advice for taking the pain out of annual marketing planning. We will outline the essential steps of the popular Marketing Plan-on-a-Page template and demonstrate how it can be applied to different organisational operating environments.

This webinar will give you the opportunity to:

  • Identify the six essential steps of best-in-class marketing planning.
  • See how different marketing teams participate in the planning process.
  • Explore three typical scenarios where marketers should adapt their approach to the unique demands of their environment.

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50 minutes

Featuring Speakers