Demystifying Marketing Planning

A Complimentary Forrester APAC Webinar

It’s planning season — and preparing for a new fiscal year has perhaps never been so challenging. Watch this on-demand webinar as we share approaches and actionable advice for taking the pain out of annual marketing planning. We will outline the essential steps of the popular Marketing Plan-on-a-Page template and demonstrate how it can be applied to different organisational operating environments.

This webinar will give you the opportunity to:

Identify the six essential steps of best-in-class marketing planning.
See how different marketing teams participate in the planning process.
Explore three typical scenarios where marketers should adapt their approach to the unique demands of their environment.

Complete the form to watch the webinar replay

Duration:
50 minutes

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Watch The Replay

Featuring Speakers

Craig Moore

VP, Principal Analyst, Forrester

Nick Buck

VP, Principal Analyst, Forrester