Empathetic Content Marketing in the Age of Millennials and Disruption
Forrester APAC On-demand Webinar
Most companies tout their customer-centricity when it comes to product or offering; but, how customer-centric and empathetic is their marketing content and messaging? More importantly, how does that content and messaging change during disruption like COVID-19? Have you also considered tailoring messaging to draw the oncoming generation of millennials who are quickly becoming business-decision makers and influencers in more democratised work environments?
In this webinar, Forrester will dive into why content marketing needs to be empathetic and can no longer be one-size fits all. You will:
Learn the content preferences of B2B buyers as their buyer tendencies, traits, and characteristics increasingly converge with B2C consumers.
Understand the particular differences and needs of the upcoming wave of workforce leaders.
Hear how buyers are reacting to the current pandemic and what that means for B2B content marketing and messaging.