How Standard Chartered Bank avoids digital sameness

A case study in successful, ongoing digital transformation

How do you escape the trap of digital sameness — doing what everyone else is doing online — and stand apart?

Learn how Standard Chartered Bank, embarked on a three-year digital transformation journey that aimed to “gain more insight into the real, human needs and desires of clients.” By shaping its tech strategy to put customers first, Standard Chartered saw impressive results, including:

  • 45% increase in digital service in one year, with most retail product sales digital in 2020.
  • Double-digit boost in its Net Promoter ScoreTM (NPS) for mobile banking in one year.
  • The ability to conceive, create, and execute marketing campaigns in one-fifth of the time.


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