How The Pandemic Transformed B2B Buying

A Complimentary Guide

The business landscape has changed dramatically in recent years, and B2B buying has changed along with it.

Forrester’s latest B2B Buying Survey revealed just how profoundly the pandemic has shaped B2B purchasing. Buyers now exercise more due diligence than ever before, conducting more research, seeking more content, and engaging in more conversations with vendors and third parties. More people are involved in today’s buying process as well, with executives playing a greater role than in the past.

Download the complimentary guide to learn how the pandemic has changed B2B buying.

Should you have any questions, please feel free to contact us at apacmarketing@forrester.com.

First Name*

Last Name*

Email Address*

Business Phone*

Job Title*

Country*

Company Name*

Address*

City

State

Zip/Postal Code

By checking this box, you agree to receive survey invitations and marketing communications.

Submit

Thank you!

Download Now

Need help with Marketing Strategy?

Visit our Marketing Strategy Hub

Explore the latest insights to learn how to build an effective marketing strategy that achieves marketing, sales and product alignment.

Visit Hub